Welcome to
Club Fx™ by Heinen’s
F is for Food and x is for prescription — we believe food is the key to achieving optimal health.
Club Fx™ is a FREE program for Heinen’s Tasteful Rewards members that offers education, nutrition tips, product recommendations and recipe inspiration for customers to live their healthiest lives.
Club Fx™ Perks Include:
- Member-only emails featuring nutrition tips and recipe ideas from Heinen’s Chief Registered Dietitian delivered direct to your inbox every week.
- Free personalized nutrition services provided in-store by Heinen’s Certified Wellness Consultants.
- In-person wellness events.
- Access to exclusive giveaways.
Interested in becoming a Club Fx™ member? Update your Tasteful Rewards account to ensure you get our weekly emails and access to personalized nutrition services!
Food for Health Newsletters
Club Fx™ weekly emails are the best way to stay up-to-date with our latest and greatest wellness information, but for quick summaries from our Chief Registered Dietitian, check out our monthly Food for Health Newsletters.
7 Fx™ Pillars of Optimal Health
We’ve witnessed many food fads and quick fix diets. However, there are a handful of principles that have stood the test of time. Heinen’s refers to these principles as the seven Fx™ Pillars: “F” is for food and “x” is for prescription.
The seven Fx™ Pillars are basic eating guidelines to optimize your health.
Using a “food-as-medicine” approach, the pillars can be thought of as basic “food prescriptions” for optimal health. Each pillar works with the others to help balance your overall wellbeing.
Fx™ Top 100 List
Our team of wellness experts are committed to simplifying nutrition!
Our Fx™100 List provides 100 recommended foods that can be added to meals to support the seven Fx™ Pillars.
Of course, there are more than 100 foods you can eat for optimal health, but this list makes it easy to get started on your wellness journey.
Smart Supplementation
The Fx™ Pillars and Fx™ 100 foods are most effective when combined with the right whole-food supplements to support key areas of health. Discover five key supplements we recommend adding to your daily routine.
Please consult your medical provider before trying new supplements.
