A Name You Can Trust
Savings You'll Love
On average, customers save at least 25%* when purchasing Heinen’s brand compared to national brands.
*Average savings on a basket of popular Heinen’s brand products. Savings based on regular retail prices and are subject to change.
Quality You Expect
Every Heinen’s brand product is hand-tested by our experts to ensure that it meets our strict sourcing and quality standards, including no artificial flavors, colors or preservatives.
Variety that Excites
There’s never a shortage of items to discover, taste and enjoy from our brand. Even better, we’re continuously adding new items and expanding customer-favorite product lines every month.
Discover our Family of Products
With more than 1,000 Heinen’s products throughout our store and new additions arriving every month, shopping our band can seem overwhelming. These four subcategories summarize our offerings to simplify the shopping process and ensure you don’t miss out on any of our delicious items.est.
Foodie Finds
Look for our Weekly Ad in-store and online. You’ll find the week’s best values to save you money on your next trip to Heinen’s.
Meals in Minues
When you are in need of a shortcut that doesn’t taste like you cut corners, our low-effort, high-quality entrees and sides are the key to a wholesome meal in minutes.
Pantry Essentials
A full pantry keeps you ready for anything! Sourced and tested by our experts to elevate meals, snacks and treats on the fly. Stock up on the essentials you’ll want when inspiration strikes.
Everyday Staples
Enjoy exclusive member savings, rewards and personalized discounts. Tasteful Rewards™ members receive weekly emails that feature great deals on products, sales notifications and meal inspiration.
Shop Our Brand Online
Shop Heinen’s brand online and place an order for free curbside pickup or delivery.
Learn More about Our Brand
Our Customers' Top 10 Heinen's Products
Our customers have spoken and they have great taste! Discover the Heinen’s products that made the top of our fan-favorite list!
3 Made-in-House Items You Can Only Find at Heinen's
We believe that fresh is best, so we create original products from top-quality ingredients that can only be found in our Produce Department! Produced daily at our local state-of-the-art manufacturing facility or in our stores, get a behind-the-scenes peek at how we make these customer-favorite items.
We Know Our Sources: Heinen's Hand-Selected Cheeses
Our customers have spoken and they have great taste! Discover the Heinen’s products that made the top of our fan-favorite list!
We Know Our Sources: Two Brothers Marinated Meats
Made in-house using original recipes, our assortment of pre-packaged, ready-to-cook marinated chicken breasts, wings, thighs and pork tenderloins are your flavor-packed solution to an effortless home-cooked meal.