New Vendor Requests | Heinen's Grocery Store

New Item Submission Form

Thank you for submitting your item for review by Heinen’s! Please submit one form per brand per category. Although we are unable to respond to every submission, we appreciate your interest and will reach out in accordance with our review schedule if we feel your product may be a fit for our stores.

Name

Email Address

What is your relationship to the product?

Is this brand new to Heinen's?

What category manager does this product submission fall under?

Which of Andrea's categories do these items fall under?

Which of Duncan's categories do these items fall under?

Cards and Party Supplies

Candles

Newspapers

Gift Cards

Which of Jessi's categories do these items fall under?

Which of Matt's categories do these items fall under?

Which of Nancy's categories do these items fall under?

Which of Stacey's categories do these items fall under?

What category does your product fall under?

Product Overview

Please enter the requested product information.

Product Name

Brand Name

Product Description

How will this product be distributed to Heinen's?

Direct (warehouse)

Direct- DSD

Distributor

Please select the distributor(s) you are able to work with below:

If you work with other distributors not listed, please list them below.

How many SKUs are being presented?

SKU/UPC (separate with semicolon if multiple items)

Case Pack Size

Product Dimensions

Unit Cost to Heinen's or Unit Cost to Distributor (if using)

Product Attributes

Please enter some additional information about the products.

Is this product organic, non-GMO, gluten-free, vegan/plant-based, or local to either Cleveland or Chicago (select all that apply)

Do you have supporting documentation (non-GMO certified, Gluten Free certified, Organic certified) to support claims on packaging? If no, please explain:

Does this product need additional shelf fixtures in order to be merchandised correctly (pegs, tray, etc.)

Yes

No

Does this item need to be refrigerated?

Yes

No

Is this product new to market?

Yes

No

Sales & Marketing Information

Please provide the requested sales and marketing information below.

If this product is not new to market, where is it currently on shelf?

What promotional support is available for this product (how many weeks, depth of discount, scans vs. OIs vs. EDLPs)?

Please upload product images or sell sheets

Maximum file size: 10MB

Please upload any other relevant product or vendor material (PDFs, Powerpoints, etc.)

Maximum file size: 10MB

Quality Assurance Questions

Please answer the below questions regarding food safety and quality assurance IF you are a new vendor only.

Do you have Liability Insurance (COI)?

Yes

No

Are you operating under an active business license to sell and distribute your product?

Yes

No

If no, please explain:

Are you inspected by any Local/County, State, or Federal agencies?

Yes

No

Please list agencies below. If not inspected, please explain:

Additional Information

Please rank the presented items in order of importance to the set below:

Why is this item unique and why should it be carried in Heinen's stores?

Please add any other notes here: