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Doing the Right Thing with CARE

Since the doors to the the first Heinen’s opened in 1933, we’ve had a passion for meat. In fact, our founder, Joe Heinen, a butcher by trade, always envisioned meat at the center of the supermarket.

A pioneer in the grocery industry, Heinen did not just want to sell meat, he wanted to provide his community with proteins that he felt good selling and his customers could feel good eating.

Joe Heinen working at the butcher block

How did he do this? He sourced relevant products from sources who valued him as a customer as much as he valued them as a supplier. He saw every interaction as a partnership rather than a transaction.

These beliefs have only grown stronger since Joe Heinen’s time, and today, under the leadership of his grandsons, Tom and Jeff, we are more committed than ever to partnering with farmers and ranchers that care about food as much as we do.

The partners that our talented team of meat experts have found to raise Heinen’s beef, pork and poultry are just that – multigenerational family farmers who care deeply about raising food sustainably and with care.

Brandt Beef Family

Over the years, we’ve realized that its not just us and our partners that care about knowing our sources, we believe that our customers are equally passionate about knowing where their food comes from, and we’re glad that they are, because sourcing food from animals who are raised with care is the right thing to do for our suppliers, for the animals, for us and for you.

Today, 95 years after Joe Heinen opened his small butcher shop in the heart of Cleveland, we are proud to carry on his legacy by partnering with Where Food Comes From to CARE certify Heinen’s beef, pork and chicken.

Doing the right thing never tasted better!

Click here to learn more about Where Food Comes From.

Heinen's Grocery Store

By Heinen's Grocery Store

In 1929, Joe Heinen opened the doors of a small butcher shop on the east side of Cleveland, Ohio, aiming to establish himself as the city’s purveyor of quality meats. As customers came into Heinen’s new shop for their meat purchases, they began asking him to carry groceries as well. Joe added homemade peanut butter, pickles and donuts and by 1933, business had grown enough to include a line of produce and canned goods. Heinen’s Grocery Store was born.

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