Explore the World Through Wine with Heinen’s Road Less Traveled Collection

At Heinen’s, our passion for wine spans the globe, literally! This has allowed us to source one of the most robust collections of wine you’ll find in any grocery store, and it’s always evolving.

From affordable wines with exceptional quality for the savvy shopper, to high-end, highly rated bottles for the wine connoisseur, there’s a comfortable corner of our Wine Department for everyone: including those with a taste for wines of the world.

When searching for new selections, our experts look for quality wines with a story to tell. While a simple phone call or internet search can provide plenty of information on almost any wine, we believe that the value is best seen and tasted in person, so our wine experts travel around the world to explore vineyards, meet with winemakers and develop a deep understanding of what makes each wine special. Their travels have taken them to renowned wine regions like Napa, Sonoma, Italy and France, and pushed the boundaries into deliciously new destinations, like Chile, Argentina, Greece, Canada and our newest region, South Africa.

We’ve learned that these lesser-known winemaking regions offer remarkable wines and incredible stories that deserve to be discovered, so we’ve devoted an entire section of our Wine Department to our “off the beaten path” finds called The Road Less Traveled.

Featuring a curated selection of our favorite wines from the most unique parts of the world, The Road Less Traveled is your place to explore and try something new. Speaking of new, we’re constantly seeking out new wine regions, so keep a watchful eye for special worldly features throughout the year.

If you have a strong preference for certain wine styles and regions, trying something new can be intimidating. Don’t let this hinder your adventurous spirt! Our trained in-store Wine Consultants will act as your “wine travel agent,” leading you through our collection of worldly wines to help you discover a new bottle with qualities similar to wines you already know and love! They’re also happy to offer food pairing suggestions and always have a corkscrew handy so you can try before you buy.

Ready for your next adventure? Step into The Road Less Traveled section of Heinen’s Wine Department and start exploring the wines of the world today!

By Heinen's Grocery Store

In 1929, Joe Heinen opened the doors of a small butcher shop on the east side of Cleveland, Ohio, aiming to establish himself as the city’s purveyor of quality meats. As customers came into Heinen’s new shop for their meat purchases, they began asking him to carry groceries as well. Joe added homemade peanut butter, pickles and donuts and by 1933, business had grown enough to include a line of produce and canned goods. Heinen’s Grocery Store was born.