New at Heinen’s: 20 Product Picks to Transform Your Shopping List
Product availability may vary by location.
If you’re looking to spice up your meals, snack smarter, or explore new flavors, you’re in for a treat!
Our shelves are filled with new fare to enjoy including a beloved seasonal prosecco, delicious desserts, creamy cheese, and a host of salty snacks.
Check out all the newly-delivered delights you’ll find at Heinen’s during your next grocery run.
1. Vin Hunter Prosecco (Back for a limited time)
Returning just in time for the holidays, our Vin Hunter Prosecco is an exclusive offering crafted by our partners at the family-owned Loredan Gasparini Winery in Italy. Founded in 1951, Loredan Gasparini is a true family business that stewards their vineyard to ensure the highest quality wine.
Debuting a new bottle and label design for the 2024 holiday season, this wine stems from the Veneto region of Italy, which is renowned for producing the world’s finest Proseccos. Enjoy this Prosecco on its own or as a sparkling surprise in your holiday cocktails. Hurry, the bottles are sure to sell fast! Located in the Wine Department.
2. Heinen’s Sweet Potato Bread
Available for a limited time, our beloved Sweet Potato Bread is made with real sweet potatoes. Perfect for French toast or dessert, this incredibly soft loaf provides just the right amount of sweetness with its crystal sugar topping. Located in the Bakery.
3. Heinen’s Butter (Same Great Product, Now Available in New Packaging)
Just in time for the holiday season, Heinen’s butter is back in our Dairy coolers in brand new packaging. Featuring the same high quality butter you know and love, our unsalted and salted varieties are free of artificial flavors, colors, and preservatives, making them a clean addition to your seasonal cooking and baking. Located in the Bakery.
4. Alamance Foods Coffee Cold Foam Coffee Toppers
If you’ve participated in cold foam coffee craze, you’ll love the Cold Foam Coffee Toppers from Alamance Foods. Known as the “at home barista’s best buddy,” these “sprayable” foams are made with real cream and allow you to craft authentic coffeehouse beverages without the price tag! Located in the Dairy Department.
Available in Very Vanilla and Pumpkin Spice (seasonal).
5. Anthony & Sons Bakery Avocado Bread and Avocado Everything Bagels
Amplify the flavor of sandwiches and toast with Anthony & Sons Avocado Bread and Avocado Everything Bagels. Vegan-friendly and packed with fiber, the bread and bagels are both made with fresh avocados, seeds and grains, and guacamole spices for a trendy twist on two classic baked goods. Located in the Bakery.
6. Aura Apples (Arriving in Mid-November)
Grown by the skilled farmers at Stemlit, the crunchy yellow Aura Apple is a cross between a Honeycrisp and an Aurora apple. In season starting in October and available in November and December, take a bite out of this crisp, sweet apple and experience the uplifting bursts of honey and melon flavors. Perfect for snacking, it is safe to say that this is the “apple for your aura.” Located in the Produce Department.
7. Better Butter
Better Butters have been our shoppers’ latest obsession, which is why we’re thrilled to offer two new flavorful options: Lemon Herb and Asiago Cheese! Made from only real, quality ingredients, these shelf-stable butters create flavor experiences so delicious you’ll want to spread them on everything from breads and dinner rolls to cooked meats and veggies. Located in the Bakery.
New varieties include Lemon Herb Butter and Asiago Cheese.
8. Bindi Desserts Coppa 3 Chocolates
Satisfy your chocolate cravings with Coppa 3 Chocolates from Bindi Desserts featuring delicious, silky layers of dark, milk, and white chocolate. Finished with a hazelnut crunch topping and presented in an elegant glass, these single-serve sweet treats are available year-round but make the perfect addition to a holiday dessert table! Located in the Bakery.
9. Bindi Desserts Tiramisu Ladyfinger Cake
This delectable creation from Bindi Desserts exemplifies the essence of Italian culinary tradition. The name “tiramisu” translates to “pick me up,” which is a nod to the caffeine found in its energizing espresso and chocolate ingredients.
Bindi’s version of a tiramisu cake features layers of ladyfingers drenched in espresso. Each layer is separated by rich mascarpone cream and finished with a dusting of cocoa powder, creating the perfect harmony of flavor and texture. Located in the Bakery.
10. Califia Farms Matcha Almond Latte
Califa Farms Matcha Almond Latte offers a simple way to enjoy matcha’s bright, spirited flavor at home—no matcha whisk required. Customers love matcha as a plant-based and dairy-free alternative to traditional coffee. Simply unscrew the cap, pour over ice or heat in the microwave, and enjoy sip after sip. Located in the Dairy Department.
11. Cypress Grove Lamb Chopper Aged Sheep Milk Cheese
Founded by Mary Keehn in the 1970s, Cypress Grove brings us Lamb Chopper, a semi firm, meltable cheese made from aged sheep milk. With its buttery color, smooth texture, and mild flavor, this nutty and subtly sweet cheese is a real crowd pleaser. Even kids will love it with crackers or on its own. Located in the Specialty Cheese Department.
12. Eat Happy Kitchen Pumpkin Marinara Sauce
Bring the flavors of Fall to your next plate of pasta with Eat Happy Kitchen Pumpkin Marinara Sauce. Made with the finest organic ingredients and free of gluten and sugar, this sauce blends bright tomato basil marinara with rich pumpkin and a touch of spice for a perfect Autumn flavor. Simply heat it up and enjoy with your favorite noddle, chicken, or roasted veggies. Located in the Pasta Aisle.
13. Iceland Provisions Skyr Oatmilk Yogurt
We’re thrilled to expand our assortment of dairy-free alternatives with the creamy, probiotic-rich oatmilk yogurt from Icelandic Provisions! This plant-based product line features Icelandic Provisions’ Certified Heirloom Icelandic Skyr Cultures and tastes just like real dairy. It’s packed with 16 grams of protein, along with healthy fats and no added starches or gums. Located in the Dairy Department.
Available in Vanilla, Passionfruit, Strawberry, and Peach.
14. Jennifer’s Homemade Original Breadsticks
Crafted from scratch with extra virgin olive oil and kosher salt, these thin breadsticks are the perfect crunchy pairing for your favorite dips and hummus or wine and cheese. According to the brand itself, these breadsticks complement brie and blue cheese without overpowering their flavors but are also excellent alongside classic Spaghetti Pomodoro with a glass of Cabernet Sauvignon. Located in the Cracker Aisle.
15. Like Air Puffcorn
Brought to us by family-owned Like Air, puffcorn is a better-for-you snack that offers big flavor and melt-in-your-mouth texture. Low in calories and easy to digest thanks to a lack of kernels, each bag contains no artificial ingredients, flavors, preservatives, gluten, or nuts. It is the perfect school-safe snack that adults will love, too! Located in the Snack Aisle.
Available in Classic, White Cheddar, Cinnamon Bunn, and Pancake.
16. Louisiana Fish Fry Seasoned Breading and Batter Mixes
Who can resist southern comfort food? Create your own Cajun-inspired meals with Louisiana Fish Fry Seasoned Breading and Batter Mixes. Bringing the flavors of Louisiana to people everywhere, these mixes contain the highest quality ingredients and spices, allowing you to whip up authentic southern dishes like fried shrimp, fried chicken, jambalaya, and chicken with waffles from the comfort of home! Located in the Bread Crumb Aisle.
Available in Seasoned Fish Fry Seafood Breading Mix, Seasoned Chicken Fry Batter Mix, and New Orleans-Style Fish Fry Seafood Breading Mix.
17. Olipop Crisp Apple and Ridge Rush Prebiotic Sodas
We’re excited to welcome two new additions to our existing Olipop prebiotic soda selection. A beloved soda alternative packed with prebiotic power, our customers know to reach for Olipop anytime they crave a refreshing, flavorful beverage, and our new varieties are sure to deliver the fizz and flavor they expect. Best of all, Olipop is vegan-friendly, gluten free and filled with plant-powered goodness. Located in the Wellness Cooler.
18. Quinn Pizzeria Cheezy Filled Pretzel Nuggets and Sea Salt Pretzel Twists
Looking for a healthy way to satisfy your crunchy, salty cravings? Our selection of Quinn’s pretzels is expanding to offer exactly what your taste buds want. Made with real, wholesome ingredients, our two new varieties channel classic pretzel and pizzeria flavors for guilt-free snacking! Located in the Snack Aisle.
19. Thomas’ Sourdough English Muffins
Did you know that Samuel Bath Thomas crafted the world’s original “Nooks & Crannies®” English Muffin in 1880 after moving from England to the U.S.? Whether you love history or simply starting your day with this classic breakfast favorite, Thomas’ Sourdough English Muffins are the best way to rise and shine. Made with quality ingredients, Thomas’ English Muffins offer a distinctive taste, texture, and flavor. Even award-winning chefs and restaurants incorporate these English Muffins into their menus – and now you can too! Located in the Bread Aisle.
20. Vive Organic Blueberry Ginger Energy + Immunity Shot
For a quick energy boost or to fend off flu bugs, try Vive’s Organic Energy + Immunity Shot. Fresh pressed from organic superfoods, these small wellness shots are full of powerful adaptogens and nootropics (cognitive enhancers) to strengthen your immune system and provide all-natural energy without a caffeine-induced crash. Located in the Refrigerated Juice Aisle.
