Join Heinen’s Tasteful Rewards® Program
Members Save More at Heinen’s
Shop & Get Rewarded:
• Exclusive Discounts & Personalized Offers
• Deal Alerts on Products you Love
• Weekly Member-Only Specials
Become a
Tasteful Rewards®
Member
It’s our way of thanking you for shopping at Heinen’s! Sign up for our emails to start earning rewards.
Already a
Tasteful Rewards® Member?
Create an online account and connect your card. Set your email preferences to receive rewards.
Sign Up For
Our Emails & Start Shopping
It’s easy! Sign up for our emails and remember to use your phone number or Tasteful Rewards® card at checkout to earn and redeem rewards.
Join Club Fx™
Club Fx™ is a FREE program for Heinen’s Tasteful Rewards® members that offers Personalized Nutrition Services and Weekly Emails with:
• Education and Nutrition Tips
• Product Recommendations
• Recipe Inspiration & more!
…because we want to help our customers live their healthiest lives.
Interested in becoming a Club Fx™ member?
Update your Tasteful Rewards® account preferences to ensure you are opted in to receive our Weekly Emails and access to Personalized Nutrition Services!
Prefer to sign up for Tasteful Rewards® in store?
Visit the Customer Service Booth at your local Heinen’s!
Shop with Reusable Tote Bags & Win
When you shop with reusable tote bags you’re helping the environment and you’re entered into a monthly drawing to win a $50 Heinen’s gift card!
At check-out, your cashier will scan your Tasteful Rewards® card or enter your phone number for the drawing.
One winner per store each month.
Discover More Ways to Save
Tasteful Rewards® is just one of the many perks of shopping at Heinen’s.
From our Weekly Ad and special promotions, to our Family of Products, discover all the ways you can save!
Tasteful Rewards FAQs
What is Tasteful Rewards?
The Tasteful Rewards program is our customer loyalty program, rewarding you for shopping with Heinen’s. Gain access to special weekly promotions, personalized promotions and much more. For more information, and to sign up, simply click the link below.
How do I create a Heinens.com account?
If you already have a Tasteful Rewards card, you can register an account online by following the below steps:
- Click the Login/Register button at the top of your screen.
- Select “Register” at the top of the modal.
- On the Registration form, enter the Email Address associated with your Tasteful Rewards account.
- In the Tasteful Rewards Card # field, enter your card number.
- Complete all other required fields and then click “Create New Account”
- You’re all set!
If you do not have a Tasteful Rewards card, you can register an account online by following the below steps:
- Click the Login/Register button at the top of your screen.
- Select “Register” at the top of the modal.
- On the Registration form, enter your Email Address and complete all other required fields. Leave the Tasteful Rewards Card # field empty, and we will assign you a card number upon registration.
- Click the “Create New Account” button.
- You’ve now created an account online and enrolled in the Tasteful Rewards program. A card number has been assigned to you, which you can find on this page.
I lost my Tasteful Rewards card. How do I get a new one?
You have a few options if you lost your card:
1. Stop by the Customer Service booth at any store, and request a replacement.
2. Contact Heinen’s Customer Relations, anytime between 8:00 am – 5:00 pm EST, at 1-855-475-2300, Ext 2337 to request a replacement.
3. Simply use your phone number on file at checkout, which is linked to your account.
It seems my friends are getting Tasteful Rewards personalized promotions and I am not getting any. Why is this?
We want to ensure we can communicate these personalized rewards to you, so we ask that you provide your email address and opt-in to receive reward notifications in order to be eligible for these rewards.
My friends received personalized Tasteful Rewards this week and I didn’t get any. I have received them before, why am I missing out?
Since our rewards are personalized, every customer receives a completely unique set of offers. That may mean that some customers get offers that look different than others, and some customers may not get an offer at the same time. Don’t worry, we send out offers all the time! Be on the lookout in your inbox for your next set of great personalized promotions.
I am not interested in the personalized offers I received. Can I get something else instead?
Unfortunately, we don’t allow for offer transfer. However, we send offers regularly, so be on the lookout for the next set in your inbox!
My personalized offer did not work at the register. What should I do?
Please confirm that you have selected the correct product by reviewing your reward email. If the correct product has been selected please visit Customer Service and they will be happy to assist you.